
The Sen offers a rare combination of exclusivity and value in Upper Bukit Timah, supported by Sustained Land’s track record of quality workmanship. With its strategic location just moments from the future Beauty World transformation, it presents a unique 'first-mover' advantage—perfect for families who desire a peaceful nature retreat without compromising on future growth potential.


With a land rate of $841 psf ppr, The Sen offers a rare pricing advantage in the Rest of Central Region (RCR), making it highly accessible for upgraders and investors compared to higher-priced nearby launches.
Designed to blend seamlessly with its lush surroundings, offering resort-style facilities, tiered landscapes, and quiet exclusivity away from the main road noise.
You are buying into the early stages of the URA Master Plan’s rejuvenation of the Beauty World precinct, which includes the new Integrated Transport Hub, Bukit V Mall, and a redeveloped market & hawker centre.
Proximity to business hubs (Jurong Lake District) and international schools (like Middleton International) creates a steady tenant pool.
Ideal for families, with Pei Hwa Presbyterian Primary and Methodist Girls' School (MGS) located within close proximity, ensuring strong resale demand.
Unlike many new launches with wasted space, The Sen features "harmonised" GFA-efficient layouts (no AC ledges included in strata area), meaning you pay for usable space.


The Sen sits in a unique sweet spot: close enough to the action to be convenient, but far enough to remain a quiet retreat.
This strategic blend of schools offers families a future-proof address with seamless access to education from primary to tertiary levels.




The Sen is designed as a "Resort in a Valley," focusing heavily on mental and physical restoration. It features facilities rarely seen in projects of this size (347 units).
Key Facility Themes (naming may vary slightly from different marketing materials):
The inclusion of a full-sized Tennis Court and a 50m Lap Pool for just 347 units is a standout feature, offering an exceptional facility-to-resident ratio that ensures exclusivity and ample space without the typical crowds.
Official Unit Mix (Developer Data)

Key Notes on Unit Mix:
The strategic focus on 2-Bedroom and 3-Bedroom layouts (comprising nearly 75% of the development) signals a clear intent to capture both the savvy investor market and HDB upgraders in District 21 who prioritise efficient, high-utility space over excessive balcony sizes.
The "Psychological" Sweet Spot: The Sen offers one of the few remaining chances to buy into D21 for under $2,200 PSF:
Prices vary by stack, floor level, and specific view orientations (e.g., Nature Reserve vs. Pool view).
Important: These guides are indicative for the 2026 launch phase. For the most accurate unit-by-unit availability and official VVIP pricing, please consult with our team directly.

At J&J Property Advisory, we help you:
Sustained Land (SL Capital) Since 2006, Sustained Land has built a reputation for quality, "boutique luxury" developments that stand the test of time.
The Bottom Line: For buyers at The Sen, you are partnering with a developer that has a consistent history of transforming plots into high-quality, enduring assets.







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Disclaimer: This page is prepared by J&J Property Advisory based on publicly available information as of Jan 2026. It is not the official developer website and does not form part of any offer or contract. All details are subject to change by the developer and relevant authorities.
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