Who is J&J?
Joyce & Joe - Property Advisors, SRI
Real Strategy
Real Clarity
Real Results
Our Promise
Your Move, Engineered
Zero Gaps, Zero Pressure
At J&J Property Advisory, we believe real estate is more than buying or selling — it’s planning a future that makes sense.
Every move we help you make is guided by structure, data, and integrity — so you can act with confidence, not pressure.
Contact UsEvery move we help you make is guided by structure, data, and integrity — so you can act with confidence, not pressure.
How We Work
Transparent
No hard-selling, no surprises. Every step and timeline is clear.
Data-First
Market trends, policies, and numbers drive every decision.
You First
Your goals define the plan. We simply make it work smarter.
Our Team
- Partners
Joyce Sim
Senior Partner
Associate Sales Director, SRI
CEA No. R063524G
CEA No. R063524G
With over 20 years in business and property, Joyce brings both strategy and heart to her clients. Before real estate, she led operations and asset portfolios across hospitality, student accommodation, and commercial sectors - managing URA tenders and major developments.
In 2021, she entered real estate and achieved what few ever do:
S$131Mil closed in her 2nd month, ranking #7 out of 1,000 agents.
Within six months, she crossed S$1Mil in commissions, earning Top 40 and Diamond Pegasus awards.
Joyce runs every deal like a boardroom transaction — financially precise, risk-calculated, and transparent — yet always with the personal warmth of someone who truly listens.
In 2021, she entered real estate and achieved what few ever do:
S$131Mil closed in her 2nd month, ranking #7 out of 1,000 agents.
Within six months, she crossed S$1Mil in commissions, earning Top 40 and Diamond Pegasus awards.
Joyce runs every deal like a boardroom transaction — financially precise, risk-calculated, and transparent — yet always with the personal warmth of someone who truly listens.
Joe Chow
Senior Partner
Property Advisor, SRI
A former business owner who spent years in Hong Kong and China, Joe brings a global perspective and strategic discipline to Singapore real estate.
When he returned in 2020 to resettle with his family and upgrade his home, he saw how most agents focused on transactions, not long-term planning. So he studied, earned his RES certification, and joined Joyce - united by one belief: clients deserve clarity and structure, not pressure.
Today, Joe turns market data, policies, and timing into step-by-step upgrade roadmaps that make financial sense.
Whether moving from HDB to condo or into landed, he helps clients plan smarter, act confidently, and achieve lasting results.
When he returned in 2020 to resettle with his family and upgrade his home, he saw how most agents focused on transactions, not long-term planning. So he studied, earned his RES certification, and joined Joyce - united by one belief: clients deserve clarity and structure, not pressure.
Today, Joe turns market data, policies, and timing into step-by-step upgrade roadmaps that make financial sense.
Whether moving from HDB to condo or into landed, he helps clients plan smarter, act confidently, and achieve lasting results.
Ready to Plan with J&J?
Every successful move begins with a plan.
Let’s design yours — precise, compliant, and built to win.
Let’s design yours — precise, compliant, and built to win.
J&J Property Advisory
A strategic real estate team under SRI Pte Ltd (L3010738A)
Helping HDB upgraders, condo buyers, landlords, and investors plan smarter property moves — with clarity, structure, and data-backed advice
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Compliance
CEA Compliance
Content on this website is provided by a registered team under SRI Pte Ltd (L3010738A).
All advisory is based on prevailing regulations and subject to policy updates.
All advisory is based on prevailing regulations and subject to policy updates.
Disclaimer
The information provided is for general reference and does not constitute legal, financial, or investment advice.
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© 2025 J&J Property Advisory. All Rights Reserved.
Singapore | Updated 2025
Singapore | Updated 2025