Every property decision sits within a broader financial and market context…
Location fundamentals, surrounding supply, pricing benchmarks, and buyer segmentation.
Every new launch evaluated against resale alternatives — premium gaps, renovation costs, competitive positioning.
Resale demand, rental sustainability, and supply timing to reduce avoidable risk.
Senior Partner | Residential & Landed
Before real estate, Joyce spent 18 years leading businesses as GM and Director across hospitality, catering, and manufacturing. When she entered the industry in 2021, she closed $1M in commission within six months and ranked Top 7 out of 1,000 agents in her second month.
She brings the same boardroom discipline to every deal – financially precise, risk-calculated, and transparent – with the personal warmth of someone who listens before she advises.
Associate | Residential Property Advisory
Joe spent a decade in Hong Kong and China – working in corporate roles, then building his own business.
When he moved back to Singapore for his daughter’s education and tried to upgrade his home, the agents he met offered pressure, not planning. So he studied the market himself, earned his RES certification, and built what he wished existed: a structured, data-driven advisory approach.
Today, he helps clients buy, sell, and rent across all residential segments – turning URA data, policy shifts, and market timing into clear, actionable plans.
Whether you’re buying your first home, selling to upgrade, or managing a rental – we handle the full process.
New launch, resale condo, HDB, or landed – we evaluate options, compare pricing, and negotiate on your behalf.
Market positioning, pricing strategy, and buyer targeting to get the right outcome for your property.
Tenant sourcing, rental pricing, and lease management for landlords. Search support for tenants.
D21 | 99-Year Leasehold | 347 Units | From $1.46M
