Property Strategy.
Informed Decisions.

JOYCE SIM

Senior Partner | Residential & Landed

Before real estate, Joyce spent 18 years leading businesses as GM and Director across hospitality, catering, and manufacturing. When she entered the industry in 2021, she closed $1M in commission within six months and ranked Top 7 out of 1,000 agents in her second month.

She brings the same boardroom discipline to every deal — financially precise, risk-calculated, and transparent — with the personal warmth of someone who listens before she advises.

• Full residential transaction support — condo, landed, and private property
• Landed property due diligence — title, tenure, zoning, rebuild potential
• High-value negotiation backed by 18+ years of business deal-making
• Specialisation in Districts 9, 10, 11 and established landed estates
• Structured transaction management from shortlisting to completion

JOE CHOW

Associate | Residential Property Advisory

Joe spent a decade in Hong Kong and China – working in corporate roles, then building his own business.
When he moved back to Singapore for his daughter’s education and tried to upgrade his home, the agents he met offered pressure, not planning. So he studied the market himself, earned his RES certification, and built what he wished existed: a structured, data-driven advisory approach.

Today, he helps clients buy, sell, and rent across all residential segments — turning URA data, policy shifts, and market timing into clear, actionable plans.

• New launch and resale condo analysis with real PSF benchmarks
• HDB sales and upgrader planning — ABSD, CPF, TDSR, timeline coordination
• Rental market guidance for landlords and tenants
• Pricing and supply risk evaluation for investment buyers
• Cross-border advisory for buyers from Hong Kong and China